Paid Search Associate

Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Associate at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.

Job Description

As a Paid Search Associate, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Associate will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

• Plan, execute, and optimize paid search campaigns based on client goals and objectives 
• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement. 
• Maintain performance standards on all assigned accounts 
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality 
• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement. 
• Test products to determine propensity to drive positive results. 
• Generate regular reports to track campaign performance and communicate key findings. 
• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.

Required Qualifications:

• 1-2 years of experience with paid search campaign management 
• Experience and strong understanding of PPC advertising 
• Experience using Google Analytics. 
• Experience working in paid search platforms, Google Ads/SA360 
• Understand paid media advertising budget management and effective, data-driven ad spend. 
• Ability to analyze data sets and identify trends based on industry KPIs. 
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. 
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. 
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights. 
• Excellent time-management and organizational skills

Preferred Qualifications:

• Agency experience 
• Experience in automotive, legal and/or medical verticals 
• Experience managing monthly budgets of $20K+ 
• Google Certifications (Google Analytics, Google Ads)