Marketing Intern

To apply, please use this link: 

https://asla.apscareerportal.com/jobs/3292805

Position Overview 

The American Society of Landscape Architects (ASLA) seeks a motivated and detail-oriented Marketing Intern to support ASLA’s mission by helping strengthen the student-to-associate membership pipeline. This internship is a project-based role focused on developing a reusable marketing toolkit that ASLA and ASLA Student Chapters can use to increase student-to-associate conversion. The intern will work closely with Lydia Thompson and the Development and Membership teams to research needs, develop messaging and creative assets, and produce a practical, ready-to-use set of templates and guidance that student chapters can implement. This position provides hands-on experience in nonprofit/professional association marketing, lifecycle communications, basic analytics, and template-based content and design workflows. 

Learning Objectives

• Learn how a national professional association markets membership value and supports a distributed network (professional and student chapters). 
• Build skills in creating an integrated marketing toolkit (message framework + templates + implementation guidance) aligned to brand standards. 
• Develop experience using data and feedback (membership trends, email/social performance, stakeholder input) to inform marketing decisions. 
• Strengthen project management skills by planning, iterating, and delivering a final product and presentation within an 8–12 week timeline. 

Key Responsibilities (Project-Based) 

• Conduct discovery to understand the student-to-associate journey (review existing ASLA materials, audit chapter-facing assets, and gather input from internal stakeholders, committees, and/or select student chapter leaders). 
• Draft and refine a student-to-associate conversion message framework (value propositions, calls-to-action, tone guidance, and key FAQs) aligned with ASLA branding and messaging. 
• Design and assemble a student chapter-ready marketing toolkit that may include: email templates, social media copy and graphics, a one-page handout, slide template, event/promo checklist, and Canva/Adobe-based design templates. 
• Create a simple implementation guide for student chapters (recommended timelines, posting cadence, customization instructions, and accessibility/brand considerations). 
• Propose a lightweight measurement approach (e.g., recommended tracking fields, UTM guidance, and a basic reporting template) so ASLA can assess adoption and outcomes. 
• Deliver a final toolkit package and present key findings and recommendations to the Development team and relevant stakeholders at the end of the internship. 
• Note: Interns will not be used for overflow or purely administrative tasks; any administrative work must be directly tied to project and learning goals. 

Required Qualifications 

• Legally authorized to work in the U.S. 
• Current undergraduate/graduate student or recent graduate (within 12 months) in marketing, communications, business, design, landscape architecture, or a related field. 
• Interest in nonprofit/professional association marketing and/or landscape architecture, design, or sustainability. 
• Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences. 
• Comfort working with templates and basic data (e.g., Excel/Google Sheets) to support planning and simple performance tracking. 
• Experience with Canva and/or Adobe Creative Cloud (InDesign/Photoshop/Illustrator) and Microsoft Office (Word, PowerPoint). 
• Highly organized and able to manage priorities and deadlines in a hybrid work environment.